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Marketing match-back analysis help
I'm trying to match common records in two different lists for a "match-back"
analysis for my marketing efforts. I have a list of respondents to my kits, and a list of customers. I want to find how many customers are in the kit list. My database people used to do this, but now I'm doing it solo. I tried VLOOKUP but I didn't do it right. Help? |
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#2
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Marketing match-back analysis help
Christopher,
If you are tryng to count items in a list then countif or sumproduct sounds a better bet then vlookup but an idea of your data layout would be helpful if you need further assistance. Mike "christopher" wrote: I'm trying to match common records in two different lists for a "match-back" analysis for my marketing efforts. I have a list of respondents to my kits, and a list of customers. I want to find how many customers are in the kit list. My database people used to do this, but now I'm doing it solo. I tried VLOOKUP but I didn't do it right. Help? |
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