Marketing match-back analysis help
I'm trying to match common records in two different lists for a "match-back"
analysis for my marketing efforts. I have a list of respondents to my kits,
and a list of customers. I want to find how many customers are in the kit
list. My database people used to do this, but now I'm doing it solo. I tried
VLOOKUP but I didn't do it right. Help?
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