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Default Conditional Result based on Multiple Columns

I have 3 conditions defined across 3 columns of data, each with 0's or 1's
depending on partnership status of an account. If all three conditions /
columns are 0, then it is a company direct account. I want to consolidate
the date into 1 column (Company Direct, Partnered on Brand Y, Partnered on
Brand X, Partner Direct).

Would someone please suggest a formula for this, I rarely work with Excel
and it is a Friday . . .
 
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