Use bookmarks in word to define the locations you want to populate (in
word, use insert bookmark, or ctrl shift F5 to insert them) - then code
like this

appwd.activedocument.bookmarks("telno").Range = "telephone number"
'obviously range("x1") would work just as well as literal text

PS - IF the word document is really a template, you should be calling
it from file new, which would also stop the template being modified