I'm not sure how to accomplish this and thought someone may be able to give
me some ideas. Here's an example of how my data is laid out.

Row 1 Chevy Ford Dodge
Row 2 4 5 3
Row 3 5 3 4

I would like to enter a formula that would look for the maximum value in
each row and return the corresponding value in the same column, from row 1.
In the example the formula looking in row 2, would return "Ford". In row 3
the result would be "Chevy". I've been mulling over this but can't figure
out how to make this work. Any help would be appreciated.