I am running a test where a group of individuals will sample 2 products and
provide a preference for one or the other, as well as an overall rating for
each product.
Okay - what test will tell me a) that the preference rating indicates a
"true win" for one product or the other?; and, b) that the average overall
ratings for the 2 products are or are not significantly different?
I have some ideas, but would appreciate any help that's out there!!! THANKS!