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Default SUMPRODUCT but with text containing

I am trying to count the number of entries that appear in a range of data and
see if it matches a cell (or text) that I have. The problem is the text
could contain a variety of data after the beginning of the statment.

Ie Newspaper Ad could be "Newspaper Ad: The Age", or "Newspaper Ad: Courier
Mail" etc.
I've tried using a wildcard * but it doesn't seem to work.

=SUMPRODUCT(--(prospects!$C$2:$C$64=B$10),--(prospects!$BL$2:$BL$64="Newspaper Ad*"))

Could you please let me know what I should be doing?

Cheers
 
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