I have a list of 1300 UPC's that I need to bring into Excel. The original
list is in SQL. I know the tricks of formatting a cell as TEXT or Custom to
the # of characters in your data, but if/when I do that, and I go to SQL and
copy the data, then go to Excel and paste it in, the formatting does not
stay.

The UPC's are not uniform, in that each one contains 1 leading zero. Some
may have 2, 3, 4, etc leading zeros. But each is 13 characters long.

Any suggestions as to how to get Excel (I am running 2007) to keep these
zeros?

Seems like people have complained about this forever and Microsoft has never
fixed it.