2007 on Vista

Haven't used excel much lately, so, forgive me please, I am a bit
rusty


I've got a list of data which I will be importing into my crm software
Before I do that, I was going to label each contact (row) with where I
got the data from
In excel I simply added a column and put "V LBM 260608", into the cell
I then formatted the cell as text (normally, I'd just prefix the data
with " ' "
When I drag this down the column, excel is incrementing each item of
data by 1 , which would be ok if it was a number, but it is 'text'
How do I stop excel doing this?