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ISAF Media Analysis ISAF Media Analysis is offline
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Default Media Analysis formula---Need Help

I am trying to create a formula that calculate the text value in a range. For
example, if cells A1 thru A30 are POS, POS would equal +1. And if A1 thru A30
equal NEG, NEG would equal -1. I need to calculate everything POS and NEG.

What I ahve tried is =If(A1="POS", 1)

Needless to say, what I have tried does not appear to be working. Please help