u can use text formula Exact() or Find()
=if(exact(a1,food),this,that)
or
=if(iserror(find(food,a1),that,this)

hope this can be helpful

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Regards,

Sebation.G
"Jock" ...
Can I use a 'LIKE' operator rather than the '=' one?
For instance:
=If(A1 LIKE "Ford", this,that)
If not, is there an alternative which will return partial matches?
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tia

Jock