1. What is the maximum characters an Excel cell can take?

I try to import a very large text string into an Excel cell. I notice that
it's truncated to a certain maximum length.

When I set the cell type to be TEXT it displays #########################
But when I set cell type to GENERAL then it displays ok.

Is this a normal common problem?

I just did a Len() on my text cell and it appears the maximum characters
allowed is 330. Is it possible to extend this?