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Normalizing data in Excel

Select the range of cells that you want to normalize.
Click on the Conditional Formatting button in the Home tab of the Excel ribbon.
From the dropdown menu, select Color Scales and then choose the color scale that you want to use.
Adjust the color scale so that it normalizes the data across each row. Click on Conditional Formatting again and select Manage Rules from the dropdown menu.
In the Manage Rules dialog box, select the color scale rule that you just created and click on the Edit Rule button.
In the Edit Formatting Rule dialog box, change the Minimum value to

Formula:

=MIN($1:$100)

(assuming that your data goes from column A to column CV and you have 100 rows of data).
Similarly, change the Maximum value to

Formula:

=MAX($1:$100)

to set the maximum value for each row to the maximum value in that row.
Click OK to close the dialog box and apply the changes.
Your data should now be normalized across each row, with the minimum value in each row appearing as the leftmost color in the color scale and the maximum value appearing as the rightmost color.