The only insight I can give you is to ask your client what he means by this.

On Mon, 3 Oct 2005 19:08:01 -0700, "market researcher needs help!"
om wrote:

A client at work asked us to show (a) MaxDiff with our survey results (we
have written 3 surveys for them). I havent been able to get in touch with
them, and one of my coworkers thought it was an excel function, so Im trying
to find out what they meant by it. Any insight you can offer would be
greatly appreciated!

"Myrna Larson" wrote:

Where did you encounter this term? In a worksheet formula? If so, it must
refer to a custom function written in VBA.

On Mon, 3 Oct 2005 16:44:02 -0700, "market researcher needs help!" <market
researcher needs wrote:

Does anyone know what maxdiff refers to or how I would do it?

Thanks!