Excel cell value equals selected text from Word
 

Is it possible to bookmark or link a piece of text in Microsoft Word eg. a
title in the word document is 'West Belfast Profile'
In Excel, I would like to make a cell value equal to the text from Word.

Basically cell A5 in excel equals 'West' from the title 'West Belfast
Profile' in Word. If the user changes the title in Word to 'East Belfast
Profile', the cell value in Excel changes to 'East'.

Is this possible?