Getting 0 values when merging for labels
 

I am merging information from excel to word for labels but two of the columns
are coming up with O's when. In excel the lists are fine but when I open the
list as labels in word, the data has magically turned into O's. I've done
this before with simular looking information [addresses] and it worked fine.
I cant see a reason why its not taking across all the information. Can
anyone help?